Coolmax

PrimaLoft®

PrimaLoft® is one of the leaders in performance insulation and fabric, originally developed to serve the needs of the United States Army. Recognised globally as a pioneer of innovative comfort solutions, PrimaLoft® makes it possible to ‘feel the performance’ in any climate, in any condition. PrimaLoft® offers more than 20 insulation products that feature the smallest fibres in the industry, allowing them to trap more air for a superior thermal performance. They are also treated with a proprietary permanent finish that creates an inherent water repellency, so if you need warmth in wet conditions, PrimaLoft® will deliver from head to toe. Learn more about PrimaLoft® here or see the environmental benefits of using PrimaLoft®. You can also download the following PrimaLoft® Fact Sheets: PrimaLoft® Gold Insulation Eco; PrimaLoft® Silver Insulation Eco; PrimaLoft® Black Insulation Eco.

Key Benefits:

  • Warmth Without Bulk – smaller fibres trap more air, resulting in superior thermal performance
  • Breathable – allows perspiration to be released, keeping you comfortable during activity
  • Water Resistant – absorbs less moisture so you stay drier and warmer for longer
  • Packable – fibres that are highly compressible are easier to pack down and work better for layering
  • Lightweight – keeps your load light no matter what activity you are performing
  • Superior Softness – a softer feel enhances comfort
  • Recycled Content – eco-friendly insulation that contains over 50% post-consumer recycled materials
Primaloft Infographic

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