This garment carries the Woolmark logo, a symbol of quality for Pure New Wool. Only licensed manufacturers who meet strict performance standards are permitted to use it.
Pure Merino Wool uses a premium quality wool fibre to produce a garment with a naturally finer feel for next to skin comfort, softness and supreme luxury – wear it and feel the difference.
- Natural regulation of body temperature
- Increased durability
- Improved wicking
- Faster drying time
- General fabric softness
Locally source with a focus on Sustainability
The MerinoPlus range of products is sourced from an Australian market leader in the manufacture, knitting and dying of sustainable, innovative, high quality fabrics.
- Sustainability: more than 85% of water used in the manufacturing processed is recycled
- Traceability: 24 hour online tracking system with Western Water to see their water usage
- Quality: the most highly certified dye house in Australia, including Quality Management System (ISO9001), Environmental Management System (ISO14001), Australian Certified Organic (certified for processing organic cotton and cotton elastane fabrics) and Oeko-Tex Standard 100 (certified for fabrics made of 100% wool and wool / Lycra® fibre)